Our Story
CLARITY OF
PURPOSE.
We believe that business should always be about making money and profits — but that the highest form of success is measured by what you give back. True Group Global exists to prove that commerce and compassion are not opposing forces. They are the same force.
Philosophy
WHY WE
EXIST
Most businesses treat charity as an optional extra — a percentage here, a donation drive there. We asked: what if it wasn't optional at all?
What if giving back was so deeply embedded into the business model that it couldn't be removed without dismantling the entire company?
That's True Group Global. Every brand we launch carries an irrevocable commitment to allocate a defined percentage of net profits to charity. Not our choice of charity — yours.
When you shop with any True Group Global brand, you nominate the charity that matters to you. At the end of the Australian financial year, the most nominated charity for each brand receives that brand's entire giving allocation.
"Legacy means
giving back."
The Journey
OUR TIMELINE
The Vision
A Different Kind of Business
True Group Global was founded on a radical premise: what if every dollar of commerce could carry a charitable obligation? Not as an afterthought, not as a tax strategy — but as the foundational architecture of every brand we build.
The Law
Built-in Giving Becomes Internal Law
We didn't create a CSR department. We didn't launch a seasonal campaign. We wrote Built-in Giving into our internal charter as constitutional law. Every brand under True Group Global operates with a mandated percentage of net profits allocated to charity — chosen by the customers themselves.
The First
True Technology Launches
Our flagship brand, True Technology, went live at truetechnology.com.au — an online retailer of Electronics and Accessories committing 50% of net profits to charity. The highest percentage in the group, setting the standard for what commerce with conscience looks like.
The Expansion
Four Live Brands, One Mission
True Technology, True Outdoors, True Clothing and True Web Services are live and operating today. Each brand carries its own giving commitment, but they all share the same DNA: profit exists to serve purpose.
The Future
Legacy in Motion
We're not building a company. We're building a legacy. Every supplier who joins us, every customer who nominates a charity, every dollar that flows through our ecosystem — it all compounds into something bigger than commerce.
JOIN THE LEGACY
Whether you're a customer choosing your charity, or a supplier joining our ecosystem — you become part of something larger than commerce.